Complete Guide to Social Media Video Sizes for 2021

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By Bvidz Team

October 9th, 2021

Videos drive over 81% of web traffic and conversions. While businesses regard video as an essential marketing aspect staying up to date on everchanging social media video sizes is challenging.

It’s no secret that nowadays, brands marketing and videos are inseparable. No matter where you check, you’ll find videos getting more engagement and conversions across all social media platforms, e.g., on Facebook, videos receive 135% more organic reach. It makes businesses strive: Which Social Media video size works best now?

This 2021 Social Media Video sizes complete guide will cover all social media platforms updated video sizes for all formats. Feel free to skip to social media platforms from the clickable table of content to find the best video sizes for your next video marketing strategy.

Now let’s knock on video sizes:

Social Media Video Sizes

To consume multiple social media platforms perfectly for your brand marketing, prepare separate videos for each following their recent video sizes guide. That’s said, now let’s jump to the video sizes guide for top social media platforms:

Facebook video sizes

With over 2.13 billion active users, Facebook cover over 135% more organic reach with videos. Advanced targeting metrics in the business manager take it among top-performing social media platforms for business. Here are Facebook Video best dimensions:

Feed Video Posts

Facebook feed posts are different from video ads; you can scroll down for video ad dimensions. For Facebook organic posts:

  • Dimensions: Horizontal and vertical.
  • Minimum width: 600 pixels.
  • Video dimensions for landscape and portrait: 1280 x 720 pixels.
  • Landscape aspect ratio: 16:9
  • Format: recommended is MP4.
  • Portrait aspect ratio: 9:16 (with a link, it’s 16:9).
  • Maximum height in mobile News Feed: 4:5
  • Resolution: 1080 or under.
  • File size: max 4GB.
  • Length: max 240 minutes
  • Frame rate: max 30fps
360 ° Videos
  • Dimensions: 4096 x 2048 max.
  • Minimum width: 600 pixels.
  • 360º aspect ratio: 2:1.
  • File size: 1.75GB max.
  • Format: MP4 recommended.
  • Length: 40 minutes max.
  • Frame rate: 60fpsmax.
Facebook Video ads
  • Dimensions: Vertical, horizontal or square (except for stories, recommended is square).
  • Video dimensions for landscape & square: 1280 x 720.
  • Min dimensions: 600 x 600 (square) or 600 x 315 (1.9:1 landscape)
  • Landscape aspect ratio: 16:9.
  • Square aspect ratio: 1:1.
  • Length & File Size: max 120 minutes & 4 GB
  • Frame rate: max 30fps
Facebook Stories
  • Dimensions: min. 500 x 5000.
  • Aspect ratios: 1.91 to 9:16
  • Length: 15 seconds max.
Carousel Video Ads
  • Dimensions: Landscape or square
  • Video dimensions: 1080 x 1080 for landscape & square.
  • Minimum dimensions: 600 x 600 (1:1 square or 600 x 315 (1.9:1 landscape).
  • File size: max 4GB.
  • Length: 240 minutes max.
  • Frame rate: 30fpsmax.

Instagram video sizes

Facebook sister brand Instagram seems an evergreen growing SMC platform with over 700 million active users monthly. Here are idea Instagram video sizes:

IGTV

IGTV or Instagram reels have taken video marketing popularity to another level. Here creators can create up to 15-minute videos.

  • Dimensions: min. 720p & 1080 x 1920 max.
  • Aspect ratio: 9:16.
  • Length: max 15 minutes
  • File size: max 650MB
Instagram Video Ads

Instagram video ads have a maximum of 120 seconds in length, and other aspects are identical to organic feeds posts with max size doubled.

  • Landscape video dimensions: 600 x 315
  • Landscape aspect ratio: 16:9.
  • Square video dimensions: 600 x 600.
  • Square aspect ratio: 1:1.
  • Vertical video dimensions: 600 x 750.
  • Vertical aspect ratio: 4:5.
  • File size: 4GB max.
Instagram Stories

Over 500 M use IG stories each day. As of recent research, stories tend to perform during influencer marketing.

  • Dimensions: min. 600 x 1067 & max.1080 x 1920.
  • Aspect ratio: 9:16.
  • File size: max. 4GB.
  • Length: max. 15 seconds.
Organic instagram Feed Posts
  • Landscape video dimensions: 600 x 315.
  • Landscape aspect ratio: 1.9:1.
  • Square video dimensions: 600 x 600.
  • Square aspect ratio: 1:1.
  • Vertical video dimensions: 600 x 750.
  • Vertical aspect ratio: 4:5.
  • File size: max 4GB.
  • Recommended format: MP4.
  • Length: max. 60 seconds
  • Frame rate: max.30fps
Instagram carousel Video Ads

Post multiple IG videos with a left to right scroll option with carousel ads in square dimension.

  • Dimensions: min. 600 x 600 and max. 1080 x 1080.
  • Aspect ratio: 1:1.
  • File size: max 4GB.
  • Length: max 120 seconds
  • Frame rate: max 30fps.

Twitter video sizes

For news, trending topics, and customer engagement, Twitter performs well. With strong mobile viewership, videos on Twitter serve twice well as compared to other platform ads

Twitter Videos Ads

Twitter video sizes for organic tweet videos and videos ads are the same.

Organic Tweet Videos
  • Dimensions: min 32 x 32 & max 1280 x 1024
  • Aspect ratios: 1:2.39 or 2.39:1
  • Length: max 140 seconds max.
  • File size: max 512MB
  • Formats: MP4 (desktop) & MOV (mobile).
  • Landscape dimensions: 320 x 180 or 640 x 360 or 1280 x 720
  • Portrait dimensions: 240 x 240 or 480 x 480 or 640 x 640
  • Frame rate: max 40fps.

YouTube video sizes

The largest video streaming platform performs well for consumers and creators. Here are the perfect YouTube video dimensions:

Youtube Channel Videos size
  • Dimensions: 426 x 240 (min.) or 640 x 360 or 854 x 480 or 1280 x 720 or 1920 x 1080 or 2560 x 1440 or 3840 x 2160 (max).
  • Formats: MOV, WebM, MP4, MPEG4, FLV, WMV, MPEGPS, 3GPP, and AVI.
  • Aspect ratio: 4:3 (if pillarbox is added) or 16:9.
  • File size: 128GB or 12 hours max.
  • Length: max 12 hours.
Youtube in stream Video Ads
  • Dimensions: 426 x 240 (min.) or 640 x 360 or 854 x 480 or 1280 x 720 or 1920 x 1080 or 2560 x 1440 or 3840 x 2160 (max).
  • Aspect ratio: 4:3 (if pillarbox is added) or 16:9.
  • File size: 128GB or 12 hours max.
  • Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.
  • Non-skip video ad length: 20 seconds max (30 seconds in some regions).
  • Mid-roll video ad length: 30 seconds min.
  • Bumper video length: 6 seconds max.

Pinterest video sizes

Pinterest is gaining more popularity with each day. New e-commerce setups have included it as an essential SMC platform for their launching and marketing strategy. These are the ideal Pinterest video dimensions:

Pinterest video sizes
  • Dimensions: 600 x 600 (Square)& 600 x 900 (Vertical)
  • Portrait dimensions: 240 x 240 or 480 x 480 or 640 x 640
  • Aspect ratio: 1:1 (square) & 9:16 (vertical)
  • File size: max 2GB
  • Formats: MP4 and MOV
  • Length: max 30 minute
  • Frame rate: max 25fps

Snapchat video sizes

How well your last snap performed. Initially, Snaps brought the disappearing stories concept. With the correct video sizes, you can target the Snapchat market.

Snapchat Videos Ads

  • Dimensions: 1080 x 1920.
  • Aspect ratio: 9:16 or 16:9.
  • File size: max 1GB.
  • Formats: MP4 and MOV.
  • Length: min 15 seconds and no max limit.

Organic snapchat video posts

  • Dimensions: 1080 x 1920.
  • Aspect ratio: 9:16.
  • File size: max 32MB.
  • Formats: MP4 and MOV.
  • Length: b/w 3 & 10 seconds.

LinkedIn video sizes

LinkedIn is today’s largest professional networking, job hunting platform with a newly launched Freelancing platform in 2021 Q4.

LinkedIn Video Ads
  • Dimensions: 480 x 360 or 640 x 360 or 640 x 480 or 960 x 720 or 1280 x 720 or 1440 x 1080 or 1920 x 1080
  • File size: max 200 MB
  • Length: max. 30 minutes
  • Frame rate: Less than 30fps
  • Format: MP4
Organic Linkedin video Posts
  • Aspect ratio: 1:2.4 – 2.4:1.
  • File size: max 5GB.
  • Formats: ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MKV, and WebM.
  • Max Length: 10 minutes.
  • Frame rate: max 60fps

Summary: Video Sizes for Social Media

Proper social media video is essential for your business’s success and provides consumers with a positive digital experience. The key to success in video marketing is “KISS” (Keep it simple). Now it’s time to create a perfect video ad for your business’s next marketing campaign.

With Bvidz, you can grow your business by getting the most performing social media video ads. Bvidz strives to make video ads for businesses affordable, easy, and straightforward. Knock on Bvidz right now and get started with best performing video ads.

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